NO GENDER DECEMBER – DON’T LET OLD-FASHIONED STEREOTYPES LIMIT CHILDREN’S FUN
No gender December, a new campaign to raise awareness about gender marketing of toys. Change the trend-Be different.
“The starkly separate aisles of pink and blue, catalogues categorizing toys as for girls or boys, and advertising showing just girls or boys playing with particular toys, can seem harmless.”
However, setting such strong gender stereotypes at early ages can have long-term impacts, including influencing self-perception and career aspirations.
Out-dated stereotypes about girls and boys and men and women, perpetuate gender inequality, which feeds into very serious problems such as domestic violence and the gender pay gap.
Its 2014 – women mow lawns and men push prams but while we’ve moved on, many toy companies haven’t
“By standing together we can send a strong message to toy companies that that there is no place for toys perpetuating outdated gender stereotypes under our Christmas trees or in our homes,”